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The Bristol Bay region is located in the southwestern corner of Alaska, tucked into the land just above the Alaskan Peninsula. Its six river systems flow into the Nushagak and Kvichak River drainages, which comprise a pristine environment that is the most ideal wild salmon habitat on earth. From here, Bristol Bay itself connects these tributaries to the Pacific ocean, where wild-run salmon have been making their incredible journey along the western coastline for centuries.

The Bristol Bay Salmon Management Plan administered by the Alaska Department of Fish and Game is recognized as one of the most effective, comprehensive resource management systems in the world. In Bristol Bay, it is known as the cornerstone of resource stewardship. Not only does it cultivate and protect the region's salmon, but it includes the support of all species in the ecosystem for generations to come.

Because Atlantic salmon are currently protected due to overfishing in the early 1900’s, fishing for wild run Atlantic salmon is prohibited. This means that if you’re eating Atlantic salmon anywhere in the U.S., you are most likely eating farm-raised salmon, which can often contain additives and other chemicals.

When it comes to wild sockeye salmon from Bristol Bay, however, you can be sure that these animals have lived entirely untouched lives with a completely natural diet.